OVERVIEW
As a major cultural and commercial hub within the Middle East region, the UAE is a diverse and dynamic market that’s teeming with exciting growth. BMF has consistently been activating in this fast-moving market since 2017, and it continues to be one of our core office locations globally.
Highlights
BMF helped introduce Renaissance Hotels to Dubai with the brand’s first ever hotel in the Middle East, welcoming over 400 local tastemaker guests, staging a livestream performance by Gwen Stefani, and highlighting local flavors with key influencers. Two years later, we reinvigorated the property with a curated media trip showcasing the unexpected sides of Dubai’s creative spirit. We’ve been retained with multiple clients to devise strategic launch plans, and our digital team has helped identify and secure influencers for campaigns that reach Dubai’s multitude of diverse audiences.
KEY PROJECTS
Renaissance Dubai Downtown Grand Opening
Major global halo event featuring a performance by Gwen Stefani
Arabian Travel Market
Tradeshow floor activation of Marriott International’s Premium brands at Dubai’s World Trade Center
Royal Atlantis Resort & Residences
Multi-year strategic marketing & communications plan to open Dubai’s first super-prime residences
Caesars Dubai Bluewater
Grand opening event plan and creative strategy
Marriott Hotels ‘Let Your Mind Travel’ Campaign Activation
Travelling multi-sensory immersive installation touring hotels and offices across Dubai and Abu Dhabi
How We Collaborated
Talent Identification & Execution / Art Direction & Creative Oversight / Partnership Strategy / Digital Engagement / Content Capture
