We Are BMF
Made To Inspire
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Egypt

BMF, is an award-winning global Integrated Creative Marketing Agency offering a variety of services across integrated marketing, including experiential strategy, design and production, sponsorship and partnership marketing, social media and influencer engagement, content creation, data and analytics, talent procurement and public relations. 

OBJECTIVE

Conceptualize & design an unforgettable event that would create mass awareness for the upcoming W Cairo Residences locally in Egypt, helping to communicate W brand storytelling and design to prospective buyers.

ABOUT THE PROJECT

BMF partnered with Marriott International and Egypt’s Landmark Sabbour to create a show- stopping event that would announce the upcoming W Cairo Residences to Egyptian media, industry, and key society figures We conceptualised a creative thematic inspired by Egypt’s astronomical heritage, creating excitement around a property whose future is “Written In the Stars.” From environmental design and event flow, to high-impact entrance, stage, and decor, BMF elevated the event to new levels, creating buzz and excitement in region. Additionally, BMF secured international pop singer Rita Ora to perform her first ever live gig in Egypt.  

 

RESULTS

  • 1200+
    VIP attendees
  • 10+
    local media in attendance
  • Over 200m+
    international media impressions

How We Collaborated

Creative Strategy & Event Concept / Experiential Design / Graphic Artwork / Talent Booking
“We are so grateful for all the efforts placed into this event. You did wonders.”

Dina Atalla, Chief Commercial Officer, Landmark Sabbour