OBJECTIVE
Celebrate the Sheraton associates in both Tel Aviv and establish excitement around upcoming property renovations to set up a successful thematic for the properties’ upcoming grand reopening.
ABOUT THE PROJECT
BMF collaborated with Sheraton to design and produce an engaging, interactive, and inspirational town hall experience for all associates on- property at Sheraton hotels in Tel Aviv. Leveraging the brand manifesto “Where the World Comes Together,” BMF unified communities of associates to gather and celebrate their successes, and share in the future vision for the brand.
RESULTS
- 150+
Attendees Engaged, consisting of Sheraton associates, global brand leads, and executive leadership - Continued Partnership
brought on board to plan & execute the grand re-opening event of the Sheraton Tel Aviv