We Are BMF
Made To Inspire
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Saudi Arabia

BMF, is an award-winning global Integrated Creative Marketing Agency offering a variety of services across integrated marketing, including experiential strategy, design and production, sponsorship and partnership marketing, social media and influencer engagement, content creation, data and analytics, talent procurement and public relations. 

OBJECTIVE

Conceptualize and design the Kingdom of Saudi Arabia’s first ever international presence at global travel tradeshows: WTM London and ATM Dubai.

ABOUT THE PROJECT

BMF worked in a consultative capacity with Saudi Arabia’s Commission for Tourism & Heritage, planning their first major conference activation at an international travel trade show. Following the country’s decision to remove prohibitive requirements for tourism visas, their government’s main culture department wished to showcase the best of Saudi Arabia’s rich tourism & cultural offerings.

 

RESULTS

  • 2
    major conference activation designs
  • 16
    3D renders fully visualizing the stand design
  • 3
    key activation areas including a Projection Dome, Destinations Wall, and VR Virtual Journeys

How We Collaborated

Creative Strategy & Concept / Experiential Design / Activation Planning / Vendor & Production Planning