OBJECTIVE

Create buzz and coverage for the new W Amman, while simultaneously building positive brand sentiment & conversation in the Middle East region and beyond.

ABOUT THE PROJECT

BMF was tasked to commission and oversee the creating of a major street art mural that would sit prominently within the Amman property’s brand new Wet Deck.

We worked closely on behalf of the artist and with the W brand team and local property teams to curate a strong narrative around the art installation, from talent selection, to design process, to securing rights & extensions. The resulting media coverage, unveil event, Bonvoy loyalty activation, and content opportunities - in addition to a limited edition of mural-inspired handcrafts launched by the Jordan River Foundation - helped create sustaining amplification for the brand and a permanent and beautiful mark on the scene in Amman.