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Overview
Create an impactful and engaging experience to launch Dell’s new and upcoming innovations within VR, gaming, and front of screen to key press, partners, and executives.
ABOUT THE PROJECT
Dell Computex Taipei
BMF created a fully immersive, multi-station product demo experience throughout the conference. With the booming of e-sports, Dell used Computex in Taipei as a global launching pad to introduce its new products to cater gaming features in COMPUTEX and adopted AMD solutions.
RESULTS
- 120
Global Media Attendees (7% Increase From Previous Year) - 1,080+
Total Articles to Date (Press Release + Syndications) - 2.5M+
Total Social Media Reach including Twitter, WeChat, Weibo & Instagram - Featured press outlets include Forbes, CNET, Computer Weekly & more
- Notable influencer attendees included @Mistake