OVERVIEW

Close cultural connections with the West are balanced by challenging time zone differences and smaller-sized market limitations. BMF’s local production teams in Sydney and Melbourne offer world-class quality execution levels, providing peace of mind and trustworthiness for activations, especially when teams are remote.

Highlights

Starting with a collaboration with LA Tourism, BMF brought the spirit of Los Angeles to the Australian market through an immersive activation inviting guests to get ‘lost in LA,’ and to discover LA’s West Coast culture.

Building on that success, BMF collaborated with Visit Victoria and Qantas Airways to celebrate the revival of the airline’s direct flight from San Francisco to Melbourne. BMF designed an activation that brought the best of Melbourne stateside, enticing potential travelers to explore the Victoria region.

Then, as a strategic partner to Marriott’s global Tours & Activities team, BMF drove incremental in-market revenue by designing & producing a ‘local experiences storefront’ inside the Sheraton Grand Sydney Hyde Park for 3 months, intercepting guests in the hotel lobby, offering bookable tours & activities through an immersive digital interface.

KEY PROJECTS

#WBlackBox Campaign, W Melbourne Opening (July 2021)

Designed and produced a property toolkit & media mailer to launch W APAC’s ‘Black Box’ Campaign, generating press & awareness about the growth of the brand in-region, including the new W Melbourne opening

Sheraton Sydney Tours & Activities Pilot (Dec 2019 - Feb 2020)

Piloted a new in-market digital platform for Marriott International by way of a “grab & go” style digital local experiences storefront inside the Sheraton Grand Sydney Hyde Park