OVERVIEW

As BMF’s largest APAC hub, our teams in Hong Kong cover strategy, experiential production, full-service digital & social media support, and integrated communications. With deep local & cultural knowledge, multi-language localization, and APAC regional management, our teams in Hong Kong operate with the confluence of global & local market capabilities.

Highlights

During Hong Kong Art Week, BMF created buzz and drove social conversation for Artsy and BMW amongst art buyers, gallery owners, artists and international art fair attendees. This came to fruition at insider events that showcased interactive art installations tied to their latest Artsy app features in immersive atmospheres that celebrated the brand ethos.

BMF was then tapped by Marriott to develop a sponsorship activation strategy for its first ever partnership with Art Basel Hong Kong, tapping into global travelers’ shared passions and desire to support social and culturally relevant issues facing the world today.

Then, following the launch of Marriott Bonvoy, BMF devised a strategy for the 2020 Hong Kong Sevens to increase consumer understanding of Marriott Bonvoy as a loyalty & experience platform with a series of educational and impactful activations.

KEY PROJECTS

Rosewood Hotel Hong Kong Social Media (2021)

Strategized & managed social channels for Rosewood’s global flagship property

Marriott Bonvoy Art Basel (2020)

Developed a sponsorship activation strategy for Marriott’s first-ever partnership with Art Basel Hong Kong

Marriott Bonvoy HK7’s (2020)

Devised a strategy to expand Marriott Bonvoy’s presence at the 2020 Hong Kong Sevens, to increase consumer understanding of the newly launched loyalty platform