OVERVIEW
An unmistakable powerhouse, both globally and within the APAC region, China often moves faster than its Western counterparts, achieving a global edge across multiple streams of marketing & customer engagement. Keeping pace, BMF’s local teams are highly-connected experts in their fields with proven abilities to roll-out strategies that appeal to Chinese consumers — from campaigns driven by local celebrities and key opinion leaders, to multi-platform social engagement drivers, to key cultural moment activations, and more.
Highlights
BMF began work in China in 2012 through multiple campaigns to establish and grow W Hotels’ brand awareness across the region, developing property launch strategies, halo opening activations, and feeder market stunts.
With Dell, we hosted a one-day press event showcasing the latest consumer and gaming products in Beijing.
Fast forward to 2018, and we helped establish a new Marriott International brand in China, via an immersive Moxy event experience at the China Brand Hotel Conference.
More recently BMF was tasked with developing the creative for W Hotels’ campaigns to celebrate Lunar New Year and key brand moments across its Chinese property markets.
KEY PROJECTS
Rosewood Hotel Guangzhou (2021)
Ongoing content planning & social media management for the Rosewood’s luxury property
W Lunar New Year (2020/2021)
Developed W Hotels’ creative brand campaign celebrating the Lunar New Year
Moxy Developers Shanghai (2019)
Hosted a Moxy Hotels reception for hotel developers at the China Hotel Brand Conference
Marriott Bonvoy 11.11 (2019)
Developed campaign to drive bookings amongst Chinese travelers for Singles Day
Dell Consumer Tech Beijing (April 2018)
Produced one-day press & influencer event to showcase the latest Dell consumer products
W Shanghai Opening (October 2017)
Launched W Shanghai with two high-impact stunts in feeder markets, London & New York
Madonna: A Transformational Exhibition (2012/2013)
Produced an exhibition celebrating Madonna’s iconic style, featuring never-before seen artwork by Alec Monopoly at three W Hotel properties
HOW WE COLLABORATED
Experiential Activation / Design & Production / Content Production / Creative Strategy / Campaign Development / Local Partnerships
