We Are BMF
Made To Inspire

Savage x Fenty

BMF, is an award-winning global experiential agency offering a variety of services across integrated marketing, including experiential strategy, design and production, sponsorship and partnership marketing, social media and influencer engagement, content creation, data and analytics, talent procurement and public relations. 

OBJECTIVE

Drive consumer awareness, engagement, and tune-in for Rihanna’s Savage x Fenty Vol. 3, streaming exclusively on Amazon Prime Video.

ABOUT THE PROJECT  

BMF developed Savage In The Streets: a larger-than-life, traffic-stopping stunt in NYC to drive awareness and tune-in of Savage x Fenty Vol. 3 on Amazon Prime Video. 

For one night only, Savage x Fenty showed up with live window performances featuring models wearing looks from Rihanna’s eponymous lingerie collection. Influencers & press were invited BTS, entering through a ‘stage door’ where they mingled with models & captured content.

The head-turning stunt stopped traffic – and the internet – in its tracks. 

Rihanna’s response? “Phuck yo marketing team.”

 

RESULTS

  • 115M+
    Social Impressions
  • 224K+
    Social Engagements
  • 1,800
    Attendees

HOW WE COLLABORATED

Creative Strategy / Creative Development / Design & Production / Stunt Activation / Influencer Management / Media Relations