We Are BMF
Made To Inspire
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Amazon Prime Video

BMF, is an award-winning global experiential agency offering a variety of services across integrated marketing, including experiential strategy, design and production, sponsorship and partnership marketing, social media and influencer engagement, content creation, data and analytics, talent procurement and public relations. 

OBJECTIVE

Amazon Prime Video sought to extend its ‘Now Screaming’ campaign experientially, to position the platform as the destination for Horror fans, with a focus on reaching Gen Z audiences.

ABOUT THE PROJECT  

BMF conceptualized House of Horrors: A Prime Video Pop-Up, activated in Los Angeles during the month of October, leading up to Halloween. 

The immersive costume shop pop-up brought to life horror-focused Amazon Original Series with shoppable windows displaying mannequins styled as characters from the IP. 

Thirty-one days of media, influencer, and consumer events featuring Halloween-centric programming & activations drove synergy across Amazon business units, while cementing Amazon Prime Video as the destination for horror enthusiasts.

 

RESULTS

  • 7.8M+
    Social Impressions
  • 95%
    Experience Satisfaction Rate
  • 100%
    Increase for In-Store Traffic
  • 600%
    Increase in Traffic Over Halloween Weekend

HOW WE COLLABORATED

Creative Strategy / Campaign Development / Partnerships / Influencer & Media Management / Design & Production / Experiential Events