We Are BMF
Made To Inspire
FX Atlanta SXSW 2022 DGD-50014.jpg

FX Atlanta @ SXSW

BMF, is an award-winning global experiential agency offering a variety of services across integrated marketing, including experiential strategy, design and production, sponsorship and partnership marketing, social media and influencer engagement, content creation, data and analytics, talent procurement and public relations. 

OBJECTIVE

Design and execute a promotional activation to build buzz, generate excitement, and earn media attention for FX’s much anticipated hit series, Atlanta Season 3. 

ABOUT THE PROJECT

BMF conceptualized and produced The Trip: An Atlanta Café for SXSW audiences to celebrate the release of Atlanta Season 3. The experience was fashioned after an Amsterdam-style coffeeshop with past-season easter eggs sprinkled throughout. After a 4-year hiatus, the experience was paradise of peculiarities designed to call-back fan-favorite moments and tease out the subtext and surreality of the new season’s themes.

 

RESULTS

  • 300+
    media & VIP attendees
  • 1706
    attendees across 2 days
  • 1,600
    coffees served
  • 2,000
    swag items distributed
  • 318.6M
    earned media impressions

HOW WE COLLABORATED

Design & Production / Experiential Activation / Creative Strategy / PR Coverage