We Are BMF
Made To Inspire
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La Mer Trunk

BMF, is an award-winning global experiential agency offering a variety of services across integrated marketing, including experiential strategy, design and production, sponsorship and partnership marketing, social media and influencer engagement, content creation, data and analytics, talent procurement and public relations. 

OBJECTIVE

BMF was tasked with inspire media and influencers to share their ritual for unlocking the anti-aging power of Crème de la Mer through the curation of user-generated content. The goal was to drive awareness and word-of-mouth advocacy for La Mer’s iconic product and showcase the brand’s heritage, origin, and science behind it’s legendary product. 

ABOUT THE PROJECT

BMF executed VIP gifting to top-tier influencers and media. Recipients were gifted a unique Créme de La Mer experience through a white glove delivery of a beautiful Green Trunk, paired with Ruinart champagne, Frette robes, 1lb of Creme de la Mer, and more.

 

RESULTS

  • 3M+
    Views across TikTok
  • 700k+
    Likes across TikTok

HOW WE COLLABORATED

Lifestyle PR / Seeding Kits & VIP Mailers / Creative Strategy