OBJECTIVE
Strategically secure press coverage leveraging Canyon Ranch’s current stature within the travel and wellness sectors, while expanding beyond the standard wellness spa offerings to show how their unique, integrative experience is a vital step for one’s overall wellness journey.
ABOUT THE PROJECT
Our teams executed a tailored communications plan, through a tiered strategy, that fostered relevant media relationships and placed coverage in key target outlets. Brand positioning focused on telling larger, transformative stories around Canyon Ranch’s points of differentiation to garner select media visits. The team positioned Canyon Ranch, and its expert staff, as world-class wellness thought leaders both online and on popular podcasts. In addition, the team compiled award submissions and created compelling spa and travel product offerings.
RESULTS
- 789M
Impressions (March-September 2022) - 50%
Coverage Outside Of Hospitality - 14
Expert Interviews - 10
Media & Influencer Visits - 60%
Coverage Included Intergrative Wellness Messaging
HOW WE COLLABORATED
Lifestyle PR / Creative Strategy / Campaign Development
“Canyon Ranch just might be your ‘om’-away-from-home.”
–Forbes
“Sleep in a glass-clad tree house with a deck…exhale on guided forest meditations.”
–Men's Health
