OBJECTIVE
Generate awareness about La Mer's newly reformulated Moisturizing Soft Cream and showcase how it is worth the investment via influencer-generated TikTok content.
ABOUT THE PROJECT
BMF partnered with 9 beauty, lifestyle, and dermatology-focused TikTok influencers to create evocative, elevated, informative, and entertaining content around La Mer's Moisturizing Soft Cream. The videos targeted existing and new consumers through enticing and sensorial storytelling, that showcased the iconic experience opening the Moisturizing Soft Cream’s iconic jar, and the glowing and dewy results it produces, along with striking visuals and audio.
RESULTS
- 26.7M
Impressions - 76k
Engagements - 2.2K
Saves - 1.6K
Shares - 9
TikTok Videos
