We Are BMF
Made To Inspire
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Amazon Home

BMF, is an award-winning global experiential agency offering a variety of services across integrated marketing, including experiential strategy, design and production, sponsorship and partnership marketing, social media and influencer engagement, content creation, data and analytics, talent procurement and public relations. 

OBJECTIVE

Showcase Amazon Home as a trusted destination for home furnishings & accessories through an inspirational partner generated content campaign.

ABOUT THE PROJECT 

BMF partnered with Amazon to develop an always-on cadence of content from top creators within the home décor, furnishings, renovation & entertaining spheres of influence. 

Influencers created content demonstrating how easy it is to discover & purchase home products on Amazon, then styled their selections to showcase seasonal home trends aligning with key selling periods. By curating a diverse range of creators, content illustrated the stylistic breadth & depth of Amazon Home products. 

Content was shared on both influencer’s channels and Amazon’s owned channels, creating an engaging content portfolio for the brand throughout the year.

 

RESULTS

  • 300+
    Social Media Posts
  • 4.3M+
    Social Media Impressions
  • 313.2K+
    Social Media Engagements

HOW WE COLLABORATED

Influencer Marketing / Content Creation / Product Assortment Curation