We Are BMF
Made To Inspire
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Colombia

BMF, is an award-winning global experiential agency offering a variety of services across integrated marketing, including experiential strategy, design and production, sponsorship and partnership marketing, social media and influencer engagement, content creation, data and analytics, talent procurement and public relations. 

Overview

Major feeder market event in Cartagena to drive awareness and demand among key target audiences for the new opening of W Bogota.

ABOUT THE PROJECT  

W Bogota Opening (2016)
To celebrate the opening of the W Bogota, BMF conceptualized an experience in an Old Town Cartagena mansion that teased the hotel’s grand opening, highlighting the property through golden, decadent decor nuanced with mythology extracted from the legend of El Dorado. Focusing on the dreams the legend has inspired, BMF created a surrealist melange of golden adventures that enveloped the guests - inspired by the event’s designer host, Esteban Cortazar.

 

RESULTS

  • 150+
    VIP & Tastemaker Attendees
  • 8
    Culturally Relevant Live Performers
  • 2.5M+
    Total Social Media Reach including Twitter, WeChat, Weibo & Instagram
  • 500k+
    Social Impressions

HOW WE COLLABORATED