OVERVIEW
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Highlights
As part of BMF’s successful partnership with Carrerra and following-on from a year of Carrera Escape events across the US, we took the brand south for the first time to Brazil. We hosted the first ever Carrera Escape Sao Paulo at the Tivoli Mofarrej Hotel. Partnering with Versão Brasileira by Aperol Spritz, the space was transformed into a sunny poolside haven complete with branded pillows and beach balls. VIPs and media enjoyed poolside lounging, complimentary cocktails, and live music from the cities most sought after DJ names.
Following on from Sao Paulo, BMF took the Carrera Escape to Rio de Janeiro, where we hosted an intimate and exclusive affair at the upmarket La Suite Hotel.
To finish the tour of Brazil, BMF finished the series with a take-over in the northeast beach town of Trancoso, Bahia. Over 10 days, BMF transformed Club Bahia Bonita into the ultimate Carrera Escape, creating a “Carrera Beach Club '' that served as go-to retreat for jet-setters and tastemakers from Sao Paulo. Guests lounged in private cabanas on white sand, equipped with branded beach towels and complimentary cocktails with live music from the region's hottest band, Santa Clara.
KEY PROJECTS
Carrera Escape : São Paulo (2011)
Launched the Carrera Escape tour in Brazil with the first ever event in Sao Paulo.
Carrera Escape : Rio De Janeiro (2011)
Hosted a more exclusive event at the upmarket La Suite Hotel.
Carrera Escape : Trancoso Bahia (2011-12)
Culminated the Carrera Escape tour with a Carrera Beach Club take-over for ten days at the Club Bahia Bonita.