OBJECTIVE
UNIQLO collaborates with designers to create unique capsule collections that communicate the brand’s pop cultural relevance and connect with the masses. To drive traffic and pre-holiday season sales for their latest KAWS x Peanuts collaboration, BMF developed an amplification strategy to drive sales on and offline, with clearly trackable engagement and ROI metrics.
ABOUT THE PROJECT
BMF developed a detailed content strategy that increased product awareness and amplified core brand messaging via the identification, sourcing and management of 17 notable influencers to create posts across their social platforms featuring the new collection. BMF’s influencer formula, paired with detailed and reliable vetting processes, drove more than 3,900 clicks to the brand’s website and increased foot traffic to stores.
RESULTS
- 50+
Social Media Posts - 20MM+
Social Media Impressions - 347K+
Social Media Engagements
HOW WE COLLABORATED
Campaign Development/ Seeding Kits/ Influencer Relations, Content & Creators/ Reporting & Media Monitoring
"“We couldn’t be happier with the results of the #UT x KAWS Peanuts influencer project. The quantifiable results were substantial and showed a healthy balance of paid and organic posts. Thank you team BMF for hustling with us to make this happen on an accelerated timeline".
– Marketing & Brand Communications Director, UNIQLO USA
