We Are BMF
Made To Inspire
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CO. by Colgate

BMF, is an award-winning global experiential agency offering a variety of services across integrated marketing, including experiential strategy, design and production, sponsorship and partnership marketing, social media and influencer engagement, content creation, data and analytics, talent procurement and public relations. 

OBJECTIVE

Colgate tasked BMF to launch its cause-driven brand, CO. by Colgate, by authentically connecting with important Gen Z experiences online — including cyberbullying related to underrepresented communities.

ABOUT THE PROJECT  

BMF conceived CO. Spaces, an evergreen digital event platform. A first for the brand, CO. Spaces launched during October's National Bullying Prevention Awareness Month. The event, hosted on Instagram Live, created a digital safe space featuring thought leaders in the anti-cyberbullying space. BMF produced compelling content and creative assets that drove awareness before, during, and after the event – expanding the program into an Anti-Bullying Equity Campaign that now lives across social media.

 

RESULTS

  • 3.9M+
    IG Live Impressions
  • 20,809
    IG Live Video Insights: Accounts Reached
  • 2,095
    IG Live Video Insights: Peak Concurrent Viewers
  • 2,424
    IG Live Video Insights: Comments

HOW WE COLLABORATED

Influencer Storytellers / Social Content / IG Live Digital Event / Campaign Video

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