OBJECTIVE
Strategize and execute a digital influencer campaign for DKNY that would represent a fresh, youthful take on the brand to drive buzz and digital sales among key tastemakers. Launch the Fall 2019 womenswear collection and Halsey collaboration.
ABOUT THE PROJECT
BMF brought the brand’s New York roots to life with a diverse cast of influencers, who shot editorial-style imagery with FW2019 product and drove sales traffic to DKNY’s fall promotions. BMF managed influencer selection, vetting, negotiations and contracting, as well as a collaborative content creation process with each influencer.
RESULTS
- 1.0M
Combined impressions - 124K
Engagements - 40
Posts & Stories
HOW WE COLLABORATED
Influencer Relations, Content & Creators/ Reporting & Media Monitoring
“Madwoman in the woods ✨ shot my favorite photoset in years with dkny—head to my Stories for all my final images #dkny # ad”
– @feralcreature
