ROUTE
From celebrating brand partners, to implementing their first-ever consumer IRL moments, BMF's integrated teams helped put Route on the map. Whether activations at key cultural tentpole events or intimate, by-invitation-only soirees at some of the most well-known hotspots across the country, BMF created fomo-inducing, Instaworthy, social and mediable experiences for celebrities, KOLs, app users, and Route teams.
