OBJECTIVE
Transport guests into a rainforest inspired activation highlight the client’s sustainability efforts. The rainforest including an interactive tree of life paired with immersive digital moments to engage guests while also informing them about Rout’s new initiative..
ABOUT THE PROJECT
BMF was enlisted to spotlight Route’s partnership with Endeavor while also introducing the company’s new sustainability initiative. Thus, VIP guests were invited to a rooftop turned jungle to enjoy a night of exclusive experiences beginning with lush green pathways leading to a 10- foot tall avatar like tree and ending with soothing tunes backed by a blue and purple lighting show.
RESULTS
- 70
VIP Guests Attended - 85
Gifts Sent To Guest's Doorstep