OBJECTIVE
Produce and immersive event during New York Fashion Week that celebrate Route’s commitment to sustainability with their green fashion brand partners by amplifying what the initiative provides to brands, consumers and its impact on the environment through carbon neutralization.
ABOUT THE PROJECT
Route, the e-commerce platform that connects merchants and consumers by tracking every order in one place, partnered with BMF during New York Fashion Week to debut their carbon-neutral shipping initiative, Green Package Protection, which empowered immediate action for merchants and consumers. The “Greener Route to Fashion” event hosted at the newly opened Nine Orchard Greenhouse Rooftop in the Lower East Side brought together notable brand partners, industry leaders, celebrities and influencers for an intimate first look at the company’s sustainability initiative. BMF’s team of creative experts deigned and produced an unforgettable evening incorporating immersive interactive touchpoints and surprise and delight moments. The sustainable design and decor served as a visual representation for editors, fashion outlets, creators and brand partners to learn + continue to build and strengthen the Route network and the partnerships within it.
RESULTS
- 150+
Invite Only VIP Guests In Attendance - 20+
Media Guests In Attendance - Casa De Sol
Sponsored Spirits
HOW WE COLLABORATED
Creative Design & Custom Fabrication / Experiential Production Management / Experiential Production Execution
