OBJECTIVE
Produce an immersive, one-of-kind pop-up experience during Art Basel Miami Beach & Miami Art Week that highlights and celebrates Route’s favorite brand partners and “Top Tracked” products from 2022. Create an experience that builds awareness, earns brand trust, and generates impressions with influential tastemakers, celebrities, and consumers through a high-touch, artistic inspired exhibition.
ABOUT THE PROJECT
Route, the e-commerce & insurance platform that connects merchants and consumers by tracking every order in one place, partnered with BMF during Art Basel Miami Beach & Miami Art Week, creating an artistic and immersive one-of-kind pop-up experience featuring seven of their favorite brand partners and those partners “Top Tracked” products from 2022. Over the course of two days brand partners, media, and celebrity/creator guests, and consumers will be invited to step inside the world of Route and getting a first hand look of the En Route Miami experience. The VIP and consumer day programming brought more than 500+ attendees together and generated more than 350MM++ impressions.
RESULTS
- 350M+
Total Impressions - 350+
VIP Attendees - 150+
Consumer Attendees - 7
Top Tracked Brand Partners Featured - 2
Days of Programming
HOW WE COLLABORATED
Creative Strategy / Design & Production / Experiential Activation / Talent Wrangling & Management
