We Are BMF
Made To Inspire
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TikTok LA Pride

BMF, is an award-winning global experiential agency offering a variety of services across integrated marketing, including experiential strategy, design and production, sponsorship and partnership marketing, social media and influencer engagement, content creation, data and analytics, talent procurement and public relations. 

OBJECTIVE

TikTok approached BMF to produce a series of DE&I-centric virtual events to showcase the brands’ commitment to creating opportunities for all. BMF produced integrated, share-worthy programming aimed to uplift Black, Latinx & LBGQT+ creator communities..

ABOUT THE PROJECT

BMF produced a one-hour, live-streamed TikTok concert to celebrate LA Pride. Hosted by Benito Skinner, the ‘Thrive with Pride’ Concert boasted special guests Billy Porter, Dyllon Burnside, and Paula Abdul, as well as a diverse roster of talent including Charli XCX, Vincent, Gia Woods, trans artist Love Bailey, plus a surprise performance by Montana Tucker featuring Todrick Hall. BMF also produced a star-studded afterparty at LGBTQ+ hot spot The Abbey in West Hollywood, featuring a DJ set by The Perry Twins, sponsored by SKYY Vodka.

 

RESULTS

  • 7.5M+
    Impressions
  • 5.1M+
    Reach
  • 314K+
    Engagement
  • 209+
    Social Posts & Stories
  • 21.9M
    Combined Following
  • 24+
    Talent Posted
  • 772,799
    Unique TikTok viewers
  • 31,255
    Peak Concurrent TikTok Viewers

HOW WE COLLABORATED

Creative Strategy / Applicant Vetting / Production Execution & Management / Creative Design & Development / Virtual Platform Build / Livestream Event / Talent Integration / Sales/ Sponsorship / VIP Gifting