We Are BMF
Made To Inspire
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India

BMF, is an award-winning global experiential agency offering a variety of services across integrated marketing, including experiential strategy, design and production, sponsorship and partnership marketing, social media and influencer engagement, content creation, data and analytics, talent procurement and public relations. 

overview

Celebrate and promote the opening of W Goa, by launching a global tour through both local and international feeder markets to drive awareness & demand for W Hotels’ first property in India.

ABOUT THE PROJECT  

W Goa Opening

BMF developed a global event toolkit that allowed over 50 W properties around the world to celebrate the opening of W Goa, by hosting on-property events. Taking inspiration from India’s vibrant design tradition, interpreted through W’s brand lens, the toolkit included a creative asset pack featuring event décor, activation, and programming concepts. Properties could choose from three different creative concepts based on the needs of their market, that included Bollywood performances, live street art, and Holi-inspired photo moments.

 

RESULTS


HOW WE COLLABORATED