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W Hotels Chinese New Year 2023

BMF, is an award-winning global experiential agency offering a variety of services across integrated marketing, including experiential strategy, design and production, sponsorship and partnership marketing, social media and influencer engagement, content creation, data and analytics, talent procurement and public relations. 

OBJECTIVE

For the year of the Water Rabbit, W Hotels are looking to celebrate Chinese New Year with their customers across APAC in 2023. Present W Hotels as high-energy and sophisticated, one that is still lively, but always tasteful and unexpected, showcasing the new W experience - Luxury, Liberated.

ABOUT THE PROJECT

BMF designed and developed the ‘Spring Anew’ 2023 Chinese New Year creative campaign that asked guests to leap into the New Year together. We delivered an in-depth creative toolkit that provided properties with the right tools they need to implement the campaign consistently and with local flair. The creative toolkit included the overarching campaign headlines, a set of highly-designed creative assets and a playful visual style and programming guide.

 

HOW WE COLLABORATED

Creative Strategy / Campaign Development / Design & Production