OBJECTIVE
Build brand loyalty through Visa’s Consumer Hospitality Program using dynamic events and creating both a welcoming and visually exciting home base for memorable Super Bowl Weekend moments.
ABOUT THE PROJECT
In continuation of Visa’s multi-year brand evolution, BMF designed and concepted a hospitality lounge and a series of activities for Visa’s Client Hospitality Program during Super Bowl weekend using Visa’s Road to Everywhere as a thematic touchpoint. Hosted at the stunning Scott Resort and Spa in Scottsdale Arizona, BMF served as Visa’s creative production partner in hosting 100 guests for the weekend. The experience included icebreaker events and unimaginable opportunities to create camaraderie and kinship amongst this group of strangers.
HOW WE COLLABORATED
Production Design / Experiential Activation / Creative Strategy
