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Made To Inspire
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Valentine’s Day: Every Shade of Love

BMF, is an award-winning global experiential agency offering a variety of services across integrated marketing, including experiential strategy, design and production, sponsorship and partnership marketing, social media and influencer engagement, content creation, data and analytics, talent procurement and public relations. 

OBJECTIVE

Generate awareness around Sunglass Hut’s latest styles as the greatest Valentine’s Day gifts via Influencer-generated content. 

ABOUT THE PROJECT

BMF partnered with eight (8) beauty, lifestyle, and fashion-focused Influencers to create elevated and fun, season of love themed content around Sunglass Hut’s latest collection for Valentine's Day.  The Influencers targeted existing and new consumers through videos and imagery displaying how they celebrate “Every Shade of Love.”  Paid and organic Influencers showcased how they purchased and gifted Valentine's Day presents for their partners, friends, or themselves on their social channels. 

 

RESULTS

  • 8
    Influencers Posted
  • 14k
    Engagements
  • 7
    In-Feed Posts
  • 5.5M
    Impressions
  • 1.3M
    Total Follower Count
  • 12
    Instagram Story Frames

HOW WE COLLABORATED

Influencer Amplification / Content Creation