We Are BMF
Made To Inspire
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Travis Scott

BMF, is an award-winning global experiential agency offering a variety of services across integrated marketing, including experiential strategy, design and production, sponsorship and partnership marketing, social media and influencer engagement, content creation, data and analytics, talent procurement and public relations. 

OBJECTIVE

Maximize reach and hype for the surprise release of the Skrillex remix of Travis Scott’s “Sicko Mode.” Epic Records tapped BMF to seed the track out to influential dancers on Instagram who choreographed dances to the track.

ABOUT THE PROJECT 

BMF was tapped to develop an influencer marketing campaign to drive awareness and streams of the Skrillex remix of Travis Scott’s “Sicko Mode.” We tasked select influencers with creating their own unique dance choreography or skit, with the “Sicko Mode” remix audio playing in the background.

 

RESULTS

  • #1
    on the Billboard Hot 100 Chart
  • 960K
    Impressions
  • 149K
    Engagements

HOW WE COLLABORATED

Content Strategy, Studio & Production/ Influencer Relations, Content & Creators/ Reporting & Media Monitoring