OBJECTIVE
Since TikTok’s inception, BMF has been a go-to partner for deepening relationships with creator communities, and cementing the platform’s position as the category leader it is today. Through a diverse range of programs including creator events and custom gifting, BMF has boosted positive sentiment amongst TikTok’s creator communities, and has aided a public perception shift of the brand in the US — the result of millions of social & earned media impressions.
ABOUT THE PROJECTs
Over the years, TikTok has tapped BMF to conceptualize & produce multiple gifting programs to show appreciation for its creator communities (whilst facilitating UGC.) To get the creator community “on board” with the TikTok platform, BMF designed and fabricated a custom skateboard gift, taking inspiration from a now-famous TikTok. And for a hand-selected group of creators, BMF designed over-the-top, personalized gifts that generated brand love for the platform.
RESULTS
- 3K+
High-Impact Partners & Creators Gifted - 61M++
Organic Digital & Social Impressions