We Are BMF
Made To Inspire
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The Nightmare Before Christmas

BMF, is an award-winning global experiential agency offering a variety of services across integrated marketing, including experiential strategy, design and production, sponsorship and partnership marketing, social media and influencer engagement, content creation, data and analytics, talent procurement and public relations. 

OBJECTIVE

To extend awareness of Disney’s Nightmare Before Christmas beyond the traditional seasonal window, Disney sought to create a unique & unexpected marketing activation tied to ‘Christmas in July’ to drive 365 business, capture the hearts of fans, and introduce the beloved IP to new audiences. 

 

ABOUT THE PROJECT

The Disney consumer products team approached BMF with a challenge: drive consumer awareness and demand of Disney’s The Nightmare Before Christmas products beyond the traditional Halloween to Christmas time period. BMF developed ‘The Halloween Town Beach Club’: an immersive ‘Christmas in July’ experience to drive awareness and sales of a summer-focused collection of consumer products, and to re-invigorate the franchise with a focus on Gen Z & Millennial families.

 

RESULTS

  • 1,000+
    Pop-Up Visits
  • 30
    Influencer Seeding Kits
  • 16,537
    Microsite Clicks
  • 1,887
    AR Filter Clicks
  • 2,297
    Site Visits

HOW WE COLLABORATED

Creative Strategy / Creative Development / Consumer Activation / Influencer Seeding Kits / Design & Production / Influencer Contesting / Custom Program Microsite