We Are BMF
Made To Inspire
_D5A8106-2.jpg

Super Bowl LVI Consumer Program

BMF, is an award-winning global experiential agency offering a variety of services across integrated marketing, including experiential strategy, design and production, sponsorship and partnership marketing, social media and influencer engagement, content creation, data and analytics, talent procurement and public relations. 

OBJECTIVE

Create an engaging, unforgettable Super Bowl Weekend hospitality experience on behalf of Visa for a group of 110 contest winners traveling to Los Angeles from all over the world.

ABOUT THE PROJECT

BMF worked with Visa to design and produce a high-impact guest experience for their annual Super Bowl Consumer Program. As cultural, logistical, and creative thought leaders, BMF helped Visa hone the perfect venue for this hospitality experience + four-day consumer lounge at the historic Figueroa Hotel in downtown LA. The journey encompassed immersive builds, luxury on-site services and amenities, and a curated off-site dining experience. 

 

HOW WE COLLABORATED

Creative Concept Development / Venue Scouting & Sourcing / Custom Fabrication / Styling and Decor / Experiential Production