OBJECTIVE
Create awareness and excitement for Sorel Liqueur’s reintroduction into the market through the curation of lifestyle and food & beverage press coverage.
In the second year of its official relaunch, Sorel looked to expand its footprint in the consumer market with heightened focus on lifestyle media. BMF was tasked with spotlighting the hibiscus spirit’s cultural significance and storied past , showcasing its of at-home versatility and application, and inspire the next
ABOUT THE PROJECT
BMF conducted targeted press outreach to media across multiple verticals, including specialty outlets, showcasing Sorel’s 500-year+ heritage, usage opportunities for its hibiscus liqueur, recipes & best practices. BMF leveraged founder Jackie Summers’ impressive background, brand genius, and partnership with Uncle Nearest to establish third party credibility, while driving consumer spend.
At the start of 2022, BMF crafted a comprehensive year-long PR plan inclusive of buzz-worthy pitch angles target opportunities, and overall KPIs for the brand. BMF conducted widespread media outreach, curated various speaking opportunities and interviews, and furthered Sorel’s position as the most awarded liqueur of 2022.
RESULTS
- 677,818,982
Media Impressions To-Date - 35
Pieces Of Secured Pres - 7
Podcasts (Client KPI) - Coverage in both elevated lifestyle and category-specific titles