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Made To Inspire
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Sorel Liqueur

BMF, is an award-winning global experiential agency offering a variety of services across integrated marketing, including experiential strategy, design and production, sponsorship and partnership marketing, social media and influencer engagement, content creation, data and analytics, talent procurement and public relations. 

OBJECTIVE

Create awareness and excitement for Sorel Liqueur’s reintroduction into the market through the curation of lifestyle and food & beverage press coverage.

In the second year of its official relaunch, Sorel looked to expand its footprint in the consumer market with heightened focus on lifestyle media. BMF was tasked with spotlighting the hibiscus spirit’s cultural significance and storied past , showcasing its of at-home versatility and application, and inspire the next 

ABOUT THE PROJECT  

BMF conducted targeted press outreach to media across multiple verticals, including specialty outlets, showcasing Sorel’s 500-year+ heritage, usage opportunities for its hibiscus liqueur, recipes & best practices. BMF leveraged founder Jackie Summers’ impressive background, brand genius, and partnership with Uncle Nearest to establish third party credibility, while driving consumer spend.

At the start of 2022, BMF crafted a comprehensive year-long PR plan inclusive of buzz-worthy pitch angles target opportunities, and overall KPIs for the brand. BMF conducted widespread media outreach, curated various speaking opportunities and interviews, and furthered Sorel’s position as the most awarded liqueur of  2022. 

 

RESULTS

  • 677,818,982
    Media Impressions To-Date
  • 35
    Pieces Of Secured Pres
  • 7
    Podcasts (Client KPI)
  • Coverage in both elevated lifestyle and category-specific titles

HOW WE COLLABORATED

Strategic Planning / Targeted Media Outreach / Expert Positioning / Reporting + Monitoring / Lifestyle PR /

“A glass of Sorel over ice is a delight; Summers suggests drinking it hot, too, which sounds lovely assuming the temperatures do eventually drop. There isn't anything like Sorel on the market, rich with spices brought to the Caribbean generations ago…”

—Food & Wine

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