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Made To Inspire
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Single Drunk Female

BMF, is an award-winning global experiential agency offering a variety of services across integrated marketing, including experiential strategy, design and production, sponsorship and partnership marketing, social media and influencer engagement, content creation, data and analytics, talent procurement and public relations. 

OBJECTIVE

Create an interactive and shareable event celebrating the premiere of the new Freeform series, Single Drunk Female with a focus on Health and Wellness.

ABOUT THE PROJECT  

BMF conceptualized and produced the Fresh Start Mart, an interactive pop-up shop in a heavily foot-trafficked area of Los Angeles. BMF custom designed and built a microsite where guests could reserve time slots in advance, maintaining guest flow in accordance with health protocols. Upon arrival, guests were provided Fresh Start Cash to peruse the aisles filled with show-inspired takeaways, coffee drinks, and Pressed Juicery Juices. Produce bins stocked monochrome-painted fruits and veggies, and a Deli counter stocked with t-shirts wrapped in branded butcher paper evoked the details found in the grocery store where the show’s protagonist works.

 

RESULTS

  • 924
    Unique Vistors
  • 3K
    Promotional Takeaways
  • 50
    Seeding Kits Distributed
  • 15
    Branded Products Available

HOW WE COLLABORATED

Creative Concept / Experiential Design / Pop-Up Production & Staffing / Seeding Kit Design & Production