OBJECTIVE
BMF was tasked to create a festive getaway aimed to drive social engagement and awareness for Sunglass Hut’s Season of Wonder highlighting the brand as the ideal shopping destination for holiday gifting.
ABOUT THE PROJECT
BMF and Sunglass Hut hosted 11 influencers at the upscale Scribner’s Catskills Lodge for a two-night seasonal trip featuring winter activities, locally-designed dining, and picture-perfect photo moments that embraced the spirit of the holidays. Sunglass Hut gifted exclusive seasonal frames matching each VIP activity providing hands-on proof points on how sunglasses are the gift that keeps on giving and enabled the influencer guests to capture engaging content driving brand awareness and purchase calls-to-action for their followers.
RESULTS
- 11
Total Attendees