OBJECTIVE
Deliver the Iconic Paramount+ Mountain to Comic-Con with an engaging, look and look again booth that shifts brand perception to new heights and generates awareness of P+ and key IPs.
ABOUT THE PROJECT
BMF partnered with Paramount+ to bring an unconventional and tech-forward booth to the convention center floor. The exterior included eye-catching lenticular IP signage and a life-sized mountain that stood above the crowds. Inside, guests were invited to explore a “Mountain Of Entertainment” with a custom AR filter, a kinetic Summit Zone cube featuring infinite 3D landscapes, and gamified custom swag giveaways. Additionally, BMF curated a competitive Paramount Passport scavenger hunt cleverly encouraging fans to visit the other Paramount activations, ultimately acting as the connector between fans and Paramount's wealth of content.
RESULTS
- 5,478
Booth Visitors - 5,400
Summit Zone Participants - 5,241
Plinko Players - 3,250
Passports Completed - 899
Social Posters Redeemed
HOW WE COLLABORATED
Creative Design & Fabrication / Experimental Production / Custom AR Filter & Infinity Cube / Custom Swag / Gamified Distribution / Brand Ambassador Staffing
