OBJECTIVE
BMF had become a trusted partner to FX Networks over the years. But then, the pandemic forced the studio to rethink traditional promotional tactics. To promote the third and final season of Pose, FX turned to BMF to develop an engaging program that would drive tune-ins for the finale of the award-winning series.
ABOUT THE PROJECT
BMF launched the first season of Pose in 2018 with a splashy IRL Ball in Harlem. However, promoting the third & final season of the show in 2020 presented very different circumstances: the pandemic. Bringing the original promotional concept full circle, BMF conceptualized & produced ‘The Final Pose: An Exhibition Ball’, a virtual event celebrating ballroom culture. Hosted by Pose choreographer Twiggy Pucci Garçon, the event was amplified by talent, media, and LGBTQ+ influencers – who also received BMF-curated Pose Ball mailers.
RESULTS
- 360K+
views of the Virtual Ball across FX social platforms - +10,448%
Increase in Monthly Site Visits - 27
Media Placements - 733.7M+
Media Impressions
