OBJECTIVE
To launch Sunglass Hut's summer #FindEveryShadeOfYou campaign, BMF was tasked with designing and executing an engaging influencer-driven event showcasing the brand’s exclusive summer styles and seasonal campaign. activated a colorful, lively and interactive event to showcase the exclusive summer sunglasses.
ABOUT THE PROJECT
Situated on the rooftop pool deck of the NYC’s The Dominick Hotel BMF produced a summer soiree to a curated group of 97 influencers, press and friends of the brand, showcasing Sunglass Hut’s summer sunglasses. Utilizing the campaign colors and strategically designed photo vignettes playing to the seasonal hashtag, attendees explored the new frame exclusives and created social content while enjoying the stylings of DJ Flash, and custom treats/cocktails.
RESULTS
- 97+
Attendees - 41M+
Total Impressions - 129K+
Engagements - 9.8M+
Total Follower Count - 37
In Feed Posts - 129
Instagram Story Frames
HOW WE COLLABORATED
Influencer Amplification / Content Creation / Event Activation / Media Hosting
