OBJECTIVE
Design, develop, and flawlessly execute an activation in support of the Mickey & Friends: Stay True campaign. The goal is to inspire and encourage Gen-Z & Millennials to get out into their cities and spend “Quality Time” together – as inspired by the Sensational Six – engage with the Mickey & Friends franchise and characters, and purchase Mickey & Friends products.
ABOUT THE Project
BMF teamed up with Disney to develop ultimate Mickey & Friends day of fun with a custom microsite featuring city guides brought to life through the Sensational Six Create and a mobile truck pop-up in key cities designed to inspire locals to get out there and experience the best of their backyards, while driving broader interest and tourism. Through this program Disney will show consumers how Disney Consumer Products bring people together through loyal, fun, and relatable characters who remind us just how important our friendships are.
