OBJECTIVE
Marketing executives within Marriott International often joke that BMF knows the ins-and-outs of its 30 hospitality brands better than they do. That’s why BMF has become a strategic & creative thought-partner for their teams around the world — connecting the dots with a ‘glocal’ approach to interpret brand DNA and HQ-driven marketing & communication strategies with cultural relevance for global markets.
ABOUT THE PROJECT
BMF develops toolkits & playbooks for brands across markets and geographies, collaborating with many of Marriott’s 30 brands including W Hotels, Renaissance, Moxy, St. Regis, Courtyard x Marriott, and more. BMF has developed strategies at the global, continent, country, and property levels to drive awareness, bookings, and incremental revenue.
How We Collaborated
Strategic Planning / Toolkits & Playbooks / Creative & Campaign Development / Experiential Concepting / Digital Activations
