OBJECTIVE
Outfit classic New York City venue, Terminal 5, to celebrate the Queen of Pop, Madonna, on achieving her 50th number-one song on the US Billboard Dance Club Songs chart while also kicking off NYC’s 2022 Pride week.
ABOUT THE PROJECT
BMF was tapped to transform the 16,504 square foot, three floor music venue to accompany a legendary performance headlined by Madonna herself and included influential RuPaul's Drag Race alums - Bob the Drag Queen, Violet Chachki, Laganja Estranja and Pixie Aventura. The surprise event kicked off NYC Pride, which included key partners such as World of Women, The Sandbox, MAC Cosmetics, and many more. The “Material Girl” mecca was plastered with Madonna’s album and single art, custom M-focused neons,“Sticky & Sweet"-themed snacks, a MAC Cosmetics VIVA Glam station, two photo booth activations, vintage TV wall playing clips from the most iconic music videos, and exclusive merchandise from the one-night-only event.
RESULTS
- 2.5+k
Attendees - 28+
Activated Consumer Moments - 9
Partners + Brands Managed
HOW WE COLLABORATED
Experiential Activation / Design & Production
