OBJECTIVE
To launch Sunglass Hut's summer #FindEveryShadeOfYou campaign, BMF was tasked with designing and executing an engaging influencer-driven event showcasing the brand’s exclusive summer styles and seasonal campaign. activated a colorful, lively and interactive event to showcase the exclusive summer sunglasses.
ABOUT THE PROJECT
To launch Sunglass Hut's summer #FindEveryShadeOfYou campaign, BMF activated a colorful, lively, and interactive event. BMF held a private sit down dinner for 22 influencers and creators at the iconic Malibu Farm, creating an intimate setting for guests to try on shades and enjoy a farm to table feast and mingle while listening to an acoustic local artist.
RESULTS
- 34M+
Social Impressions - 97K
Social Engagements - 22
Total Attendees - 6
Total Contracted Talent - 47
In-Feed Photos - 88
IG Story Frames - 82K
Video Views
HOW WE COLLABORATED
Influencer Marketing / Creative Strategy / Event Activation / Design & Production
