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Made To Inspire
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Jerry & Marge Go Large

BMF, is an award-winning global experiential agency offering a variety of services across integrated marketing, including experiential strategy, design and production, sponsorship and partnership marketing, social media and influencer engagement, content creation, data and analytics, talent procurement and public relations. 

OBJECTIVE

To develop and flawlessly execute a buzzy and share-worthy promotional social moment to drive excitement and tune-in for Jerry & Marge Go Large timed with the Father’s Day Weekend premiere.

ABOUT THE PROJECT

BMF created a summertime essentials’ mailer featuring key touch points from the movie. From road trips to backyard BBQs, game nights complete with snacks, to at-home pampering moments, the movie-inspired mailers, delivered-to-the-doors of family centric influencers followed by mailers for a select number of the influencer's followers, generated buzz and earned media. AND there was also a fun IG filter touting the Paramount+ original movie!



 

RESULTS

  • 5 Weeks
    Project Executed In Record Time
  • 3.5M+
    Followers Reached
  • 125
    Custom Mailers Created

HOW WE COLLABORATED

Curated Mailers / Experimental Activation / Influencer Marketing / Social Media Marketing