We Are BMF
Made To Inspire

Gutter Labs

BMF, is an award-winning global experiential agency offering a variety of services across integrated marketing, including experiential strategy, design and production, sponsorship and partnership marketing, social media and influencer engagement, content creation, data and analytics, talent procurement and public relations. 

OBJECTIVE

Execute unique & memorable experience for the loyal Gutter Cat Gang at NFT.NYC that leaves members, and the NFT community, talking about it for months to come, ultimately driving sales of NFT’s for Gutter Labs and Gutter Cat Gang unique holders.

ABOUT THE PROJECT

During NFT.NYC 2022 week in New York City, Gutter Cat Gang strived to create experience that would bring out attendees’ inner bad-asses with a NYC takeover. BMF conceptualized and delivered a fully immersive “Gutter City” where species came to life in front of guests’ eyes, as they experienced what Rats, Cats, Dogs and Pigeons do best - get up to no good. The New York City block party was held in a raw Flat Iron District warehouse with various shopfronts, branded signage, food & drink vendors, and multiple interactive street-inspired experiences.



 

RESULTS

  • 350k+
    Impressions
  • 580
    Attendees
  • $1.3M
    NFT Sales Two Weeks Post Event

HOW WE COLLABORATED

Experiential Activation / Design & Production / Creative Strategy / Talent Management