OBJECTIVE
Curate a minimally-branded experience in a visionary location in NYC to host an evening thought-leadership pop-up for media.
ABOUT THE PROJECT
BMF collaborated with Grammarly to create an experience that would reinforce Grammarly as an innovative thought leader in the AI & enterprise conversations. The single-day event hosted key media, influencers and analysts at Arts District Brooklyn.
Attendees were fully immersed in Grammarly with layered projections, immersive lighting, and digital motifs. Programming for the evening featured a panel with industry thought leaders, a special presentation by Grammarly’s CEO, and hands-on product demos.
results
- 58
Total Media & Influencer Attendees - 163,718
Social Media Impressions