We Are BMF
Made To Inspire
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Gerber Group

BMF, is an award-winning global experiential agency offering a variety of services across integrated marketing, including experiential strategy, design and production, sponsorship and partnership marketing, social media and influencer engagement, content creation, data and analytics, talent procurement and public relations. 

OBJECTIVE

Generate national and local earned media attention for Gerber Group properties both specific to new venue openings and in an ongoing capacity to solidify the company and CEO as industry leaders in the hospitality sector.

ABOUT THE PROJECT

BMF has represented Gerber Group since 2010, launching several properties, opening 10+ venues including Mr. Purple and The Campbell, which generated feature stories as well as consistent on-going press coverage on venues and offerings. In addition, BMF garnered coverage on Principal/CEO Scott Gerber, a hospitality industry leader and expert, in print, online and broadcast outlets pertaining to the industry as a whole, as well as his creative business pivots as a response to the pandemic.

 

RESULTS

  • 800M+
    Impressions for Venue Openings
  • 2B+
    Impressions Annuall

HOW WE COLLABORATED

Strategic Planning + Targeted Outreach / Launches + Openings / Thought Leadership + Expert Positioning / Crisis Communications / Programming / Reporting + Monitoring

“Known for a high-end and high-style approach to dining and nightlife, Scott Gerber is the mastermind behind buzzed about hotel venues.”

- Travel Weekly

PRESS