OBJECTIVE
Bring the Forgotten Rune’s Wizards Cult to life by inviting the community of NFT holders together for the first IRL experience to network and see the Runiverse in person while creating buzz during NFT.NYC.
ABOUT THE PROJECT
Magic Machine brought a real world experience of the Runiverse to their community, celebrities and influencers and curious convention attendees. The event included multiple activations tying back to the thematic elements of the brand, a street team to pass out newly printed comic books, and a live performance by Oliver Tree.
RESULTS
- 25k
Comics Distributed Across Manhattan - 750
Attendees - 100M+
Media Impressions