ABOUT THE PROJECT
FX wanted to give audiences a taste of Fargo, and to highlight key themes of Season 4: What does it mean to be American? And who gets to decide? So, tapping into culturally resonant conversation around DE&I, BMF selected 5 notable BIPOC chefs to put their culinary spin on the ‘American pie’ metaphor, for inclusion in a Fargo Flavors media + influencer mailer. Consumers could enter to win one of the celeb chef pies on a custom program microsite, for the chance to have Fargo Flavors delivered to their door on premiere night. Now, what’s more American than that?
